SEO or search engine optimization is one of the most important method used by digital marketers. Since almost all businesses have their own website, the competition for ranking in search engine result page (SERP) is very intense. Millions of similar websites are struggling to get found among the top 10 results.
Websites that are optimized for search engines are the ones that get the most advantage over other websites with no SEO at all. Although there is no guaranty that optimizing a site can get you to SERP, it is a rule of thumb that every website must apply this method. To give you some ideas, here are 5 SEO tips you shouldn’t miss:
1. Fresh Content
The search engine gives priority to websites with fresh content. In fact, freshness rate is one of the most important factors that can rank a website. There are two types of fresh content. The first one is an existing page that gets updated. The second one is new content. Adding new content is the one most favored by the search engine.
2. More Content
In relation to fresh content, websites that keep on adding new and fresh content becomes bigger and bigger. The size of a website is also another ranking factor. The bigger a site is, the higher the probability it gets easily noticed by search crawlers. This is the reason why many businesses include a blog in their websites. A home page can not be expanded, but a blog can.
3. Quality Content
Content is always king. Google search is bias in favor of quality content. The term “quality content” is a bit misleading as there are various interpretations about what quality content is. Nonetheless for Google, quality content must provide users with better browsing experience. Even a contact form can be considered quality content if it helps the visitors.
Backlinks may seem to be a thing of the past because this was once the most important factor that would rank a site and it still is. However, it is not any more the similar type of backlinks blackhat SEO specialists knew. Nowadays, backlinks must come from high ranking sites.
5. Site Speed
A website that loads more quickly is more likely to get ranked high. Moreover, a website that loads very slowly tends to have a high bounce rate, and this is a red flag for every search engine; especially for Google.
SEO continues to evolve. What works today, may not any more work in the long run. In the past, keywords are the sole ingredient to rank in SERP. Today, there are a lot of factors to be considered. The good thing about this is that the search engine algorithm is becoming more intelligent than ever before. Nevertheless, the above tips will help you a lot as they are currently implemented by many high ranking websites these days.